Strategy & Tracking
Unit Economics
Clean tracking and honest attribution, so you know which dollars actually produce revenue.
3 articles
Unit Economics 8 min
Cost Per Lead vs. Cost Per Acquisition: Which Metric Should Run Your Budget?
Cheap remodel leads feel like progress, but a lead that never signs a job costs you more per booked project than an expensive one that does. Optimize toward the deepest metric you can actually measure, and use cost per lead as the early warning light.
Unit Economics 8 min
Customer Lifetime Value: The Number That Sets Your Ad Budget
Lifetime value tells you the ceiling on what you can pay to win a homeowner. Once you count the bathroom that follows the kitchen and the neighbor referrals one happy client sends, you can outbid rivals while holding the 3:1 LTV:CAC ratio that keeps acquisition profitable.
Unit Economics 8 min
Lead Quality Over Volume: Scoring Leads and Feeding Your Ads
More leads is the wrong goal. Cheap leads that never book waste the hours you spend driving out to estimates and quietly teach the ad algorithm to find more of the same. The fix is to define quality, score it, and feed that signal back to the platforms.
Reading is good. Results are better.
A free Blueprint shows you exactly where your funnel leaks — and which of these systems moves the needle first.