Pricing
Pick how you want to build.
Three plans, one engine. Every tier runs on our booking engine and stands behind booked consultations — run the guaranteed engine with Frame, own the whole funnel with Finish, or take your market with Cornerstone.
Frame
For the contractor who needs a full calendar now. The guaranteed lead engine, running every month and standing behind a number.
What's included
- Local Services Ads & paid search
- Speed-to-lead booking engine
- Guaranteed booked consultations
- Landing pages & tracking
- Reviews engine
- Dedicated account manager
What you walk away with
- A guaranteed number of booked consultations — or we work free
- Every lead answered and booked by our booking engine
- A pipeline you can plan crews and busy seasons around
Finish
For the established builder who wants the whole funnel — and wants to watch cost per lead fall as local SEO and online reviews compound underneath the paid ones.
What's included
- Everything in Frame
- Full SEO & content program
- GEO & AI-search optimization
- Reputation & reviews moat
- Reporting & forecasting
What you walk away with
- Guaranteed consultations while your owned channels compound
- A blended cost-per-consultation that drops month over month
- A pipeline you own outright — not one you rent
Cornerstone
For the builder who wants the market to themselves. We take one contractor per trade, per metro — and never sign your competition.
What's included
- Everything in Finish
- One contractor per trade, per metro
- A senior strategist, not a pooled account manager
- Priority build queue
What you walk away with
- Your direct competitors locked out of our roster
- First call on our inventory and our best people
- The strongest guarantee and fastest response we offer
Every plan is scoped to your market, trade, and budget — we quote a number we can stand behind and write the guaranteed consultation count into the agreement.
Getting started
Whichever tier fits, you start the same way.
You don't pick a tier to begin. Every engagement starts with a free Blueprint — then we build, and your calendar fills.
- 1
Get your free Blueprint
A live 30-minute audit of where your leads leak — and the booked-consultation number we’d guarantee for your market. No cost, no obligation.
- 2
We build your Foundation
One connected engine — ads, instant response, and booking — that answers every lead in seconds and puts consultations on your calendar. Owned entirely by you.
- 3
Your calendar fills — guaranteed
We optimize every month, so booked consultations climb and your cost per job drops. Miss the number and we work free until you hit it.
Founding Crew · 5 seats
Come in early, lock in the best terms we'll ever offer.
We're taking five founding remodelers at founding pricing, our most aggressive guarantee, and our full attention — in exchange for a case study when you win. When the seats are gone, this offer goes with them.
No matter the tier
Every plan comes with the same standards.
The tier sets the scope. These hold across all three — because they're how we work, not features we upsell.
Get your Blueprint- A speed-to-lead booking engine on every plan — leads answered and booked, never dumped
- A guarantee scoped to your market and written into the agreement
- Full ownership of your accounts, creative, and data — no lock-in
- Google Verified screening handled for you
- Conversion tracking and call tracking wired in, with plain-English reporting
- Setup credited back in full when you prepay six or twelve months
Pricing questions
The honest answers.
Why don’t you list fixed prices?
Because the right number depends on your trade, your market, and the budget it takes to hit the consultation count we will guarantee. We scope it on your free Blueprint call and quote a figure we can stand behind — then write the guaranteed number into the agreement. The one exception is Cornerstone, our market-exclusive tier, which starts at $7,500/mo because of what it locks up. Everything else, we price to fit — no sticker that fits no one.
How does the guarantee fit each tier?
Every tier carries the booked-consultation guarantee — hit the number or we work without our management fee until we do. We also back a show-rate floor, so it is shown consultations that count, not just bookings on paper. Every tier runs on our booking engine, so the consultations are real, exclusive, and yours.
Is there a setup fee?
Yes — a one-time setup covers the real build: landing pages, ad accounts, conversion tracking and call tracking, the booking engine, and Google Verified screening for Local Services Ads. It scales with scope (a few landing pages vs. a full site), and we credit it back in full when you prepay six or twelve months.
How do the prepay discounts work?
Pay six months up front and save 10%; commit to twelve and you get twelve for the price of ten — plus we credit your setup fee back. Prepaying is not just a discount: it buys the runway your local SEO and online reviews need to compound, which is what drives your cost per lead down and your return on ad spend up over time.
Do you charge a percentage of ad spend?
There is a management floor, and a share of ad spend as your budget grows — so the model stays fair whether you are spending a little or a lot. Ad spend always runs in your own accounts and pays the platforms directly, whether that is Local Services Ads or pay-per-click. With conversion tracking in place, you see exactly where every dollar goes and what it returns.
Which tier is right for me?
Frame if you need a guaranteed, full calendar now. Finish if you are established and want to own the whole funnel while local SEO compounds and your cost per lead drops. Cornerstone if you want the market to yourself — one contractor per trade, per metro, with our best people and tightest guarantee. Not sure? The Blueprint call will point to the one with the most leverage for your shop.
Not sure which tier fits yet?
Start with a free Blueprint. We'll show you where your funnel leaks, which tier moves the needle first, and the consultation number we'd guarantee — no pressure, no guesswork.
Get your Blueprint