Review generation system
Automated, well-timed review requests over SMS and email that ask at the moment satisfaction peaks — right after a job is done well.
Turn happy customers into your best salesperson.
We build the system that earns more five-star reviews, captures real testimonials, and puts that proof everywhere a homeowner decides whether to trust you.
The approach
For a contractor letting strangers into their home, trust is the whole sale — and reviews are how it gets decided before you ever pick up the phone. Most contractors do great work and have almost nothing to show for it online: a thin Google profile, a few stray reviews, testimonials trapped in text messages. We fix that with a repeatable system that asks every happy customer at the right moment, routes them to the platforms that matter, captures their words and faces, and surfaces that proof across your site, ads, and search results — so your reputation sells while you’re on the job.
- A steady stream of fresh reviews instead of occasional one-offs
- Higher conversion as ads, pages, and the Map Pack carry real proof
- A bank of testimonials and photos you can use everywhere
- Negative feedback caught and handled before it becomes a public star rating
What's included.
A complete system — not a checklist of tasks. Every piece is built to compound on the others.
Platform strategy
We focus your efforts on the platforms that move the needle for contractors — Google Business Profile first, then the directories your buyers actually check.
Testimonial capture
Simple workflows to collect written, photo, and video testimonials from your best clients without the awkward ask.
Video testimonials
Guided prompts and light editing that turn a customer’s phone clip into proof you can run in ads and on landing pages.
Reputation monitoring
Alerts and a single dashboard so every new review across platforms gets seen — and answered — fast.
Review response
On-brand response templates and coaching so every review, good or bad, is handled in a way that builds trust.
Proof on your site
Review widgets, testimonial sections, and trust badges placed where they lift conversion, not buried on an “about” page.
Negative-feedback routing
A private feedback path that intercepts unhappy customers so issues get resolved before they land in public.
How it works
A clear path from call to outcome.
- 01
Audit & baseline
We review your current ratings, profiles, and request process to find where reviews and proof are leaking.
- 02
Set up the system
We wire up review requests, monitoring, and response workflows into your CRM and job-completion process.
- 03
Generate & capture
We launch timed requests and testimonial capture so reviews and stories start flowing from real jobs.
- 04
Showcase the proof
We place reviews, testimonials, and ratings across your site, ads, and search profiles where buyers decide.
- 05
Monitor & improve
We track ratings, response times, and conversion lift, then refine the asks and placements every month.
Where proof does the work
Reviews only pay off when they show up where a homeowner is deciding — so we put them everywhere that matters.
- Google Business Profile The reviews that feed the Map Pack and decide who gets the call in local search.
- Your website Testimonials and ratings placed on the pages and forms where visitors convert.
- Paid ads Star ratings and customer quotes that lift click-through and trust before the click.
- Industry directories The third-party sites — Houzz, Facebook, and the rest — homeowners check before they commit.
- Sales & follow-up Proof packaged for proposals and follow-up, so the close is backed by other homeowners’ words.
FAQ
Questions, answered straight.
Reputation work is usually a monthly retainer, because the value is in the steady cadence of requests, monitoring, and fresh proof — not a one-time push. Initial setup of the system and integrations can be scoped as a fixed project. We size it to your job volume and the platforms you need to win, and we’re upfront about scope before you commit.
How do you get customers to actually leave reviews?
Timing and friction. We ask at the moment satisfaction peaks — right after a job wraps — over the channel your customer already uses, with a one-tap path to the right platform. Most contractors don’t have a review problem; they have a no-system problem. Fix the ask and the reviews follow.
Is this compliant with platform and FTC rules?
Yes. We never buy, fake, or gate reviews. We ask all customers, route everyone to public platforms, and follow Google’s guidelines and the FTC’s rules on endorsements — because fake reviews are both against the rules and bad business.
What about negative reviews?
We set up a private feedback path that catches unhappy customers before they post, so real issues get resolved directly. The reviews that do go public, we help you respond to professionally — a good response to a bad review often builds more trust than a wall of perfect ratings.
Which review platforms should I focus on?
For most residential contractors, Google Business Profile is the priority — it feeds the Map Pack and local search. From there we add the directories your specific buyers check, like Houzz or Facebook. We focus your effort where the leads actually are.
How is this different from just asking for reviews myself?
The difference is consistency and reach. A manual ask happens when you remember; a system asks every customer, captures testimonials and video, monitors every platform, and puts the proof to work in your ads and on your site. It compounds instead of fizzling out.
How soon will I see more reviews?
Once the system is live, new reviews typically start within the first few weeks as recent and upcoming jobs get the ask. The bigger gains — a stronger rating, a deep testimonial bank, and the conversion lift from proof everywhere — build over the following months.