Account architecture
Campaigns, ad groups, and budgets structured around intent so spend scales with clarity instead of chaos.
Paid Advertising
Ad spend that buys revenue, not clicks.
We build paid search and paid social systems engineered around qualified leads and closed sales — so every dollar is accountable to your pipeline, not a vanity dashboard.
The approach
Most paid media gets judged on impressions and cost-per-click — numbers that look good in a report and do nothing for your bank account. We run paid advertising as a revenue system: tight account architecture, high-intent keywords, conversion tracking wired to real outcomes, and relentless optimization toward the leads that actually move your business. You keep full ownership of your accounts and data.
- More qualified leads — not just cheaper clicks
- Lower cost-per-acquisition as tracking and Quality Score compound
- Budget pointed at revenue-ready buyers, with waste actively defended
- Full ownership of your accounts, creative, and history — no lock-in
What's included.
A complete system — not a checklist of tasks. Every piece is built to compound on the others.
High-intent keywords
We mine the ready-to-hire searches homeowners use — "kitchen remodeler near me," "home addition contractor" — so budget chases booked jobs, not traffic.
Negative keyword defense
A continuously pruned negative list strips out the DIY, job-seeker, and rental searches that quietly drain a contractor's budget.
Ad creative & copy
Conversion-focused copy and creative built to earn higher Quality Scores and lower your cost per click.
Landing page alignment
We match the page to the promise — aligning headline, offer, and CTA with the ad that earned the click.
Conversion tracking
Enhanced conversions, offline/CRM imports, and GA4 so platforms optimize toward booked jobs, not empty form fills.
Smart bidding
We feed the algorithm your best signals and bid toward your deepest, most business-relevant conversion.
Testing & optimization
Controlled tests on ads, audiences, and pages, recalibrated on a regular cadence as the data proves out.
How it works
A clear path from call to outcome.
- 01
Audit & research
We dig into your account, market, and economics to find where spend leaks and where the real opportunity sits.
- 02
Strategy & forecast
We map keywords, channels, budget, and goals to your revenue targets — and set the metrics we’ll be held to.
- 03
Build & launch
We stand up clean account structure, conversion tracking, creative, and aligned pages, then go live.
- 04
Optimize
Daily monitoring and continuous testing tighten bids, copy, and audiences toward lower cost and better lead quality.
- 05
Report & scale
Plain-English reporting tied to revenue, then we pour budget into what’s working and cut what isn’t.
Platforms we run
We pick channels by where your high-intent demand actually lives — not by what’s trendy.
- Google Search The default for capturing demand when homeowners are actively searching for a remodeler or builder.
- Local Services Ads Pay-per-lead, Google-screened ads — often the cheapest booked-job cost for residential contractors.
- Performance Max A hybrid structure that pulls in every Google surface to drive estimate requests at scale.
- Microsoft / Bing Lower CPCs and an older, higher-income audience — strong incremental volume for B2B and high-consideration offers.
- Meta Demand generation and retargeting for visual offers and re-engaging past visitors.
- LinkedIn Precise job-title and firmographic targeting for B2B and high-ticket professional services.
FAQ
Questions, answered straight.
Paid media is usually structured as a percentage of managed spend, a flat monthly retainer, or a hybrid of the two as your account grows. We match the model to your stage so our incentives stay pointed at your results — never at inflating your budget. Ad spend is separate and always paid directly to the platforms in your own accounts.
How soon will I see results?
Paid search drives traffic the day campaigns go live, and most accounts show meaningful lead flow within the first few weeks. The bigger gains come from optimization — Quality Score, conversion data, and bid learning compound over the first 60–90 days.
Who owns the ad account and data?
You do — always. We work inside your accounts with manager access, never our own. If we ever part ways, your campaigns, creative, and full performance history stay with you. No lock-in.
How do you measure success?
We optimize toward outcomes you can take to the bank: cost-per-lead, cost per booked job, lead quality, and return on ad spend. Impressions and clicks are diagnostics, not goals.
Do you guarantee a specific cost-per-lead?
Anyone guaranteeing exact numbers before seeing your account is guessing. We forecast realistic ranges based on your market and economics, set clear targets together, and stay accountable to them every month.
What’s the minimum ad budget I need?
It depends on your market and what a click costs in your space. We model the math up front so your budget is enough to gather real data and compete — not so thin it never gets traction.
Can you advertise in regulated or high-scrutiny categories?
Yes. We work fluently with offers that face extra platform scrutiny and compliance requirements — handling the certifications, disclaimers, and approval rules that govern them so your campaigns stay live.