Strategy & Tracking
Budget & Planning
Clean tracking and honest attribution, so you know which dollars actually produce revenue.
3 articles
Budget & Planning 8 min
How to Allocate a Marketing Budget Across Channels
For a remodeler or home builder, set the total from revenue, split it between building demand and capturing it, then move money toward whatever channel returns the most booked jobs on its next dollar. Done right, reallocation alone lifts efficiency 20 to 35% without raising spend.
Budget & Planning 8 min
Incrementality Testing: Proving Ads Actually Cause Sales
Your platform dashboard counts every booked job that touched an ad, including the homeowners who would have called anyway. Incrementality tests measure only the jobs your spend caused, and advertisers routinely find 30 to 60 percent of attributed conversions were never incremental.
Budget & Planning 8 min
The Marketing Dashboard: KPIs That Tie Spend to Revenue
Every platform report claims credit for the same booked remodel, and most of what they show you cannot pay a bill. Build one source of truth, pick the few metrics that map to money, and use the dashboard to make decisions instead of to decorate a slide.
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