Strategy & Tracking

Customer Lifetime Value Calculator

Calculate average lifetime value from your deal size, purchase frequency, retention, and margin — the number that sets how much you can spend to acquire one.

$
yrs
%

Per customer

$0 Lifetime value (gross profit)
Lifetime revenue$0
Total purchases0
Max CAC at 3:1 LTV:CAC$0

A 3:1 LTV:CAC ratio is a common health benchmark — you can profitably spend up to a third of gross-margin LTV to acquire a customer.

Strategy & Tracking

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Clean tracking and honest attribution, so you know which dollars actually produce revenue.