Strategy & Tracking
The 5-Minute First-Call
Our guarantee for emergency trades: every emergency lead reached in under five minutes — or that lead is on us.
Definition
The 5-Minute First-Call is the form of the WellBuilt Guarantee built for restoration and emergency work, where the contractor who calls back first wins the job. We guarantee the response — every emergency lead reached in under five minutes — because speed is the part we fully control. Miss the window and we cover the cost of that lead.
In depth
For water, fire, and storm work, the homeowner isn't comparing quotes — they're calling down the list until someone picks up. A five-minute response isn't a nicety; it's the difference between booking the job and losing it. Our booking engine answers instantly, around the clock, so you're always the first call.
Where the flagship guarantee promises a number of booked consultations, this one promises the response time — the controllable thing that wins emergency work. It's one of three forms the WellBuilt Guarantee takes, matched to how your trade actually sells.
Worked example
A burst pipe at 2am hits our booking engine, which answers as your company within seconds and dispatches the job — well inside the five-minute window.
Strategy & Tracking
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