Paid Advertising
Channel Strategy
Make every ad dollar accountable to pipeline — lower cost per lead, sharper bidding, less waste.
3 articles
Channel Strategy 8 min
Google Ads vs. Meta Ads: Where Should Your Budget Go?
One platform captures homeowners already searching for a remodeler. The other puts your work in front of people who haven't started a project yet. The right split depends on intent and offer, not loyalty to a channel.
Channel Strategy 8 min
Building a Full-Funnel Channel Mix That Compounds
Most contractors pour budget into the few homeowners ready to remodel today and ignore the many more who will renovate next year. Mapping channels to buying stages, then sequencing them, is how spend stops resetting every month and starts compounding.
Channel Strategy 8 min
Microsoft Advertising: The Cheaper Search Channel Most Advertisers Skip
Microsoft Advertising puts your remodeling ads in front of Bing, Yahoo, AOL, and Copilot users at lower cost and against thinner competition. It will not replace Google, but it adds qualified homeowner clicks you are otherwise leaving on the table.
Reading is good. Results are better.
A free Blueprint shows you exactly where your funnel leaks — and which of these systems moves the needle first.